Pinterest Analytics: A Guide for Marketers
If you are a digital marketer without using Pinterest and its Analytics, you are missing an opportunity to scale your business.
Pinterest is among the social media platforms used for marketing intentions. Pinterest is an incredible platform for sharing and discovering your ideas and content through images and videos.
Pinterest is helpful for B2C marketers if they want to enhance engagement with their brand. Pinterest analytics help you see who is interested in your content and how people interact with it.
Let’s know more about Pinterest and its analytics.
Requirement for Pinterest Analytics
If you want to see Pinterest analytics of your account, first your account should be business account. You can only overview Pinterest analytics and its tools in business account.
Another important requirement is to claim your website. You can claim your website using HTML tags. As soon as you claim your account, you can see analytics for pins created from your website.
Pinterest Analytics Terminologies
The terminologies of every social media platform are almost the same. Like Facebook, Instagram and Twitter have very similar terminologies as Pinterest.
- You can inspect the performance of your pins, boards, and ads in real-time metrics.
- You can see the overall performance for 30 days on the overview page.
- You can apply filters on the top left side of the page to get more insights into your performance.
Tips for Marketers
If marketers and online business owners use Pinterest for their branding, they should use some tricks and tips to increase their business promotion.
- When you claim your website and provide access to users, you should install a save button so that users who have access to your content can pin from your website easily. Additionally, this step will provide you with analytics showing which pins from Pinterest are referred traffic.
- Your promoted pins can be measured by adding a Pinterest tag.
- Rich pins can be added to your product, article, and content uploads. It will give you more details in the pin when the user Pins from your website.
- In Pinterest analytics, you will see Pinterest impressions and viewers on the profile overview. It will help you understand how the audience is engaged with your content.
Marketing with Pinterest Analytics
Pinterest is a popular platform for marketing with millions of monthly average users. It’s an important forum for your campaigns, branding, and promotions.
Pinterest Analytics helps you by providing complete insight into which content is working well in the market.
It helps you to optimize your strategies so that you can create great content according to the demand.
Cons about Pinterest Analytics
Although Pinterest Analytics is very helpful in marketing, however, there is some fact that shows that it isn’t always accurate.
The truth is that Pinterest analytics are sometimes fairly misleading and does not give an accurate representation of how you are tracking as far as traffic to your blog goes.
You have what you need to get maximum results by focusing on Pinterest analytics. It shows which type of content, paid or organic, resonates most on Pinterest. It helps you to make better decisions and customize your content.
I created this social media agency “Social Media Grows” to provide social media services those are designed to keep you in total control of your messages across various social media networks and is based on understanding your own unique business challenges and objectives.
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