7 statistics that prove the importance of social media marketing in business
Around 4.62 billion people use social media across the globe, and due to this, social media marketing is in trend these days. 81% of social media consumers buy online products influenced by social media posts. 66% of people purchase things after seeing the images from new brands, and 71% are those who shop based on social media referrals.
Facebook, Instagram, Twitter, YouTube, and LinkedIn are the sources that allow marketers to engage the customer’s attention towards their content. As a result, these apps are used by almost all social media users.
Why social media marketing in business is important?
Here are some stats which prove the importance of social media marketing in business:
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Interaction with brands and companies:
68% of consumers own that social media is the best source to interact with brands and companies to buy products. They can directly communicate with the brands through ads on websites or different social media apps.
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Companies Owners invest in social media marketing:
About 80% of business owners prefer to invest in social media marketing. Because of social media marketing, small businesses can also have access to a large audience that can be helpful for the growth of their business, so these brands prefer to invest in social media marketing.
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Consumers recognizing new brands:
55% of social media consumers recognize new brands and companies through social media. Social media is a way to connect and engage the potential customer through Facebook, Instagram, Twitter, YouTube, and LinkedIn.
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Discovering new brands:
Since last year, about 43% of online consumers have discovered new brands and companies. Therefore, new brands should adopt strategies that help them grasp consumers’ attention.
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Re-purchase after positive experience:
It is estimated that approximately 78% of consumers re-purchase after having a good and positive experience with the same brand. They chose your brand again to purchase things instead of their competitors, so a stronger bond of loyalty is built. They also recommend your company or brand to their social circle.
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Social media marketing budgets:
The progress in businesses is slow, but as people rely on social media marketing, the business will grow eventually, so brand administrators use such strategies that increase consumers’ reliance on social media marketing. 91% of marketers are investing more and more in their brand’s advertisements on social media platforms to attract maximum audience towards them.
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Brands using social Apps for awareness:
Brands and companies know that social media is the new platform to sell and buy things and goods. As a result, 72% of companies are using social media marketing strategies to get the consumers’ traffic on social media where they can directly contact the consumers and get their feedback.
Conclusion!
Social media marketing has become very popular since the COVID times. Because it helps the marketers to engage and connect with the consumers. Also, social media marketing is very helpful for small businesses to grow and move into the front line to have the attention of the consumers.
Marketers are now preferring to increase the social media marketing budget and are opting for profitable social media strategies for marketing.
If you need more assistance as a social media strategist. I own a social media agency as well www.socialmediagrows.com
I created this social media agency “Social Media Grows” to provide social media services those are designed to keep you in total control of your messages across various social media networks and is based on understanding your own unique business challenges and objectives.
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